SURVIVE
This editorial plays with the growing trend of outdoor wear being worn as everyday city fashion. The story follows a group of style-conscious city people who treat hiking gear, waterproofs, puffers, and technical boots as statements of cool, effortless urban fashion, not for their original purpose. City elegance meets real nature. These “urban explorers” try to maintain their composure and sense of style as they navigate open landscapes, facing wind, rain, and unpredictability.